Weiche Wu 巫瑋哲 is a Taiwanese designer. He studied Industrial Design at Chang Gung University in Taiwan and received his MA in Industrial Design from Central St. Martins, London. In addition to product design, Weiche also specialises in graphic design, photography and critical design thinking. His expertise lies in shaping products in a very visual way, which in short means designing with a priority on aesthetics.

In 2011, Weiche worked with the French company, Rémy Martin, to generate a new concept for their heritage Louis XIII brand. The final outcome ’Cérémonie pour un Roi’ and ‘L'essence de Rémy Martin’ have been featured at MAISON & OBJECT in Paris, Salone in Milan, Wallpaper Magazine and in other global media.

Upon graduation from Central St. Martins, he joined Benjamin Hubert’s studio in London and participated in several iconic projects such as ‘Tenda’ lamp and ‘Construction Site’ in 2012 Designjunction.

In 2012, he founded Taipei based Union Atelier. The studio works on varying design commissions and collaborations; and with the deliberate intention to combine international design trends with Taiwanese traditions, the team has created, and consistently applies, their own unique signature design language.


Arrow's main aim is to promote teenager cyclists to use glowing arrow stamps which are invisible in the daytime while glowing at night thus spreading a new trend by peer influence because most teenagers and young adults are very sensitive to trends and peer influence. Broadly speaking, part of teenagers culture and desire could be to get a tattoo in order to looks cool. Even though glowing stamps are not rear tattoo, they could have cool feeling. In addition, when teenagers look at this glowing stamps, they like it and want to get same thing thereby starting a new trend.

Background research
From The Fort Collins Bicycle Accident Summary, 2010, the rate of total accidents has increased from 113 to 151 between 2000 and 2009. Remarkably, 45.1% of accidents was by ages 15 to 24 years old-55 in 2007 up to 76 in 2009. Therefore, our target group could be teenagers and young adults. Furthermore, male cyclists were 295 while female cyclists were 136 in 2007 - 2009. As a result, our product is focusing more on about male side. Particularly, 265 out of 280 total collisions were defined as 'Broadside' It suggests that cyclists may have a lack of attention when signaling or could be unexpectedly turning into side roads.

We are considering making a fashion item in the form of a keychain using 'Arrow' because most young people attach trinkets onto their trouser's belt line and also they will need to use their keychain in order to unlock bike chain. There are various optional fluorescent colours for users including orange, pink, blue.

Designed by Weiche Wu, Kwang Hyun Ahn (MA Communication Design, CSM).

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